Hey, I'm Afi!
a thoughtful problem solver
a thoughtful problem solver
shaping ecosystems that reduce friction, accelerate workflows and spark meaningful engagement
Featured works
Featured works
Optimising typography for CPF mobile app
Led a typography refresh from Arial to Roboto—enhancing readability, reducing UI inconsistencies, and delivering a seamless change with no reported errors or complaints from members during the transition.
Empowering members with PLAN with CPF
Designed an integrated goal-planning experience that combined fragmented tools into a single cohesive journey—improving clarity, increasing member engagement, and reducing the need for members to search across different screens to access the suite of planning tools.
[WIP] Designing trust with Cryptonite Design System
Created a scalable crypto design system that simplifies complex workflows and builds trust through consistent components, clear affordances, and guided flows—helping users navigate high-stakes transactions with greater confidence and fewer errors.
Boosting task completion in DBS PayLah!
Reimagined navigation to surface high-frequency tasks—cutting taps within key task journeys by 40% and improving feature discoverability by reducing the steps needed to access rewards and services.
Accelerating content creation with CARAble AI
Built an AI-powered content assistant that accelerates ideation and structuring—reducing time to review drafts by 50%, improving initial content submission quality, and enabling creators to achieve higher output consistency.
Frequently asked questions
Frequently asked questions
What is your process for solving a UX or frontend challenge?
What is your process for solving a UX or frontend challenge?
What is your process for solving a UX or frontend challenge?
How do you measure success in your UX designs?
How do you measure success in your UX designs?
How do you measure success in your UX designs?
How do you work with others?
How do you work with others?
How do you work with others?