Frontend Development
Frontend Development
Frontend Development
Frontend Development
Product Management
Product Management
Product Management
Product Management
Visual Design
Visual Design
Visual Design
Visual Design
User Interface Design
User Interface Design
User Interface Design
User Interface Design
Product Design
Product Design
Product Design
Product Design
User Experience Design
User Experience Design
User Experience Design
User Experience Design
User Research
User Research
User Research
GenAI Development
GenAI Development
GenAI Development
GenAI Development
Design Systems
Design Systems
Design Systems
Design Systems
Hey, I'm Afiqah!
Hey, I'm Afiqah!
Hey, I'm Afiqah!
What I bring to the table
Figma
Design, prototype, and collaboration tool.
VS Code
Lightweight, versatile code editor.
Azure DevOps
CI/CD, repo, and project pipeline management.
Jira
Track tasks, bugs, and agile workflows efficiently.
Storybook
Build and document UI components in isolation.
GitHub
Host, review and manage code repositories.
Adobe Experience
Create, manage, and deliver digital content.
Adobe Analytics
Deep insights into user journeys and engagement.
Google Analytics
Measure website traffic and user behavior.
Android Studio
Build and debug Android apps with ease.
XCode
Develop iOS and Mac apps with Apple’s IDE.
Autodesk
3D design and architectural software.
Notion
All-in-one workspace for notes, tasks, and docs.
Jupyter
Interactive notebooks for coding and data science.
Photoshop
Image editing and graphic design tool.
Figma
Design, prototype, and collaboration tool.
VS Code
Lightweight, versatile code editor.
Azure DevOps
CI/CD, repo, and project pipeline management.
Jira
Track tasks, bugs, and agile workflows efficiently.
Storybook
Build and document UI components in isolation.
GitHub
Host, review and manage code repositories.
Adobe Experience
Create, manage, and deliver digital content.
Adobe Analytics
Deep insights into user journeys and engagement.
Google Analytics
Measure website traffic and user behavior.
Android Studio
Build and debug Android apps with ease.
XCode
Develop iOS and Mac apps with Apple’s IDE.
Autodesk
3D design and architectural software.
Notion
All-in-one workspace for notes, tasks, and docs.
Jupyter
Interactive notebooks for coding and data science.
Photoshop
Image editing and graphic design tool.
Figma
Design, prototype, and collaboration tool.
VS Code
Lightweight, versatile code editor.
Azure DevOps
CI/CD, repo, and project pipeline management.
Jira
Track tasks, bugs, and agile workflows efficiently.
Storybook
Build and document UI components in isolation.
GitHub
Host, review and manage code repositories.
Adobe Experience
Create, manage, and deliver digital content.
Adobe Analytics
Deep insights into user journeys and engagement.
Google Analytics
Measure website traffic and user behavior.
Android Studio
Build and debug Android apps with ease.
XCode
Develop iOS and Mac apps with Apple’s IDE.
Autodesk
3D design and architectural software.
Notion
All-in-one workspace for notes, tasks, and docs.
Jupyter
Interactive notebooks for coding and data science.
Photoshop
Image editing and graphic design tool.
Work experience
Engineer (Product Management), AI Products
Home Team Science and Technology Agency
Lead user-centred product design by translating research and business needs into intuitive interfaces and prototypes, collaborating closely with cross-functional teams to continuously improve user experience. Leverage user insights to inform iteration, while aligning product vision and strategy and supporting feature delivery through user research and stakeholder alignment to meet user and business goals.
Jan 2026 - Present
Engineer (Product Management), AI Products
Home Team Science and Technology Agency
Jan 2026 - Present
Lead user-centred product design by translating research and business needs into intuitive interfaces and prototypes, collaborating closely with cross-functional teams to continuously improve user experience. Leverage user insights to inform iteration, while aligning product vision and strategy and supporting feature delivery through user research and stakeholder alignment to meet user and business goals.
Engineer (Product Management), AI Products
Home Team Science and Technology Agency
Jan 2026 - Present
Lead user-centred product design by translating research and business needs into intuitive interfaces and prototypes, collaborating closely with cross-functional teams to continuously improve user experience. Leverage user insights to inform iteration, while aligning product vision and strategy and supporting feature delivery through user research and stakeholder alignment to meet user and business goals.
IT Consultant - Product Designer / UX Designer
Central Provident Board
Lead end-to-end UX design for CPF’s digital services, enhancing planners, dashboards, and forms across web and mobile. Drive accessibility compliance and design consistency through CPF’s Design Language System, contributing to Digital Services Awards.
Nov 2022 - Nov 2025
IT Consultant - Product Designer / UX Designer
Central Provident Board
Nov 2022 - Nov 2025
Lead end-to-end UX design for CPF’s digital services, enhancing planners, dashboards, and forms across web and mobile. Drive accessibility compliance and design consistency through CPF’s Design Language System, contributing to Digital Services Awards.
IT Consultant - Product Designer / UX Designer
Central Provident Board
Nov 2022 - Nov 2025
Lead end-to-end UX design for CPF’s digital services, enhancing planners, dashboards, and forms across web and mobile. Drive accessibility compliance and design consistency through CPF’s Design Language System, contributing to Digital Services Awards.
Executive Systems Analyst - UX Engineer
Housing & Development Board
Spearheaded creation of the HDB Design System, streamlining design and development workflows. Led a team of engineers to deliver high-quality UI components, maintained full accessibility and SEO compliance, and supported the award-winning MyNiceHome platform. Sustained strong CSAT scores and elevated the UX of citizen-facing services.
May 2020 - Aug 2022
Executive Systems Analyst - UX Engineer
Housing & Development Board
May 2020 - Aug 2022
Spearheaded creation of the HDB Design System, streamlining design and development workflows. Led a team of engineers to deliver high-quality UI components, maintained full accessibility and SEO compliance, and supported the award-winning MyNiceHome platform. Sustained strong CSAT scores and elevated the UX of citizen-facing services.
Executive Systems Analyst - UX Engineer
Housing & Development Board
May 2020 - Aug 2022
Spearheaded creation of the HDB Design System, streamlining design and development workflows. Led a team of engineers to deliver high-quality UI components, maintained full accessibility and SEO compliance, and supported the award-winning MyNiceHome platform. Sustained strong CSAT scores and elevated the UX of citizen-facing services.
Teaching Instructor
First Code Academy
Taught coding fundamentals and emerging tech to young learners, redesigning curriculum materials to improve engagement and comprehension. Boosted learning outcomes and made tech education more accessible and enjoyable for students.
Nov 2018 - Aug 2019
Teaching Instructor
First Code Academy
Nov 2018 - Aug 2019
Taught coding fundamentals and emerging tech to young learners, redesigning curriculum materials to improve engagement and comprehension. Boosted learning outcomes and made tech education more accessible and enjoyable for students.
Teaching Instructor
First Code Academy
Nov 2018 - Aug 2019
Taught coding fundamentals and emerging tech to young learners, redesigning curriculum materials to improve engagement and comprehension. Boosted learning outcomes and made tech education more accessible and enjoyable for students.
Software Engineer Intern
Ministry of Home Affairs
Built and deployed a modern SPA using MobX and REST APIs on AWS. Translated UI/UX concepts into interactive prototypes, facilitating stakeholder alignment. Promoted Agile pair programming practices to enhance code quality and delivery speed
Jan 2019 – Jun 2019
Software Engineer Intern
Ministry of Home Affairs
Jan 2019 – Jun 2019
Built and deployed a modern SPA using MobX and REST APIs on AWS. Translated UI/UX concepts into interactive prototypes, facilitating stakeholder alignment. Promoted Agile pair programming practices to enhance code quality and delivery speed
Software Engineer Intern
Ministry of Home Affairs
Jan 2019 – Jun 2019
Built and deployed a modern SPA using MobX and REST APIs on AWS. Translated UI/UX concepts into interactive prototypes, facilitating stakeholder alignment. Promoted Agile pair programming practices to enhance code quality and delivery speed
Web Designer
First Sight International Pte Ltd
Optimised four company websites for SEO and responsiveness, increasing user engagement and traffic. Created marketing assets and automated email templates that strengthened the brand’s digital presence.
May 2018 – Jul 2018
Web Designer
First Sight International Pte Ltd
May 2018 – Jul 2018
Optimised four company websites for SEO and responsiveness, increasing user engagement and traffic. Created marketing assets and automated email templates that strengthened the brand’s digital presence.
Web Designer
First Sight International Pte Ltd
May 2018 – Jul 2018
Optimised four company websites for SEO and responsiveness, increasing user engagement and traffic. Created marketing assets and automated email templates that strengthened the brand’s digital presence.
Architect Intern
WATG & Wimberly Interiors
Produced detailed CAD drawings and 3D models for luxury hospitality projects. Crafted compelling presentation decks and documentation that effectively communicated design intent to clients.
Mar 2015 – Jun 2015
Architect Intern
WATG & Wimberly Interiors
Mar 2015 – Jun 2015
Produced detailed CAD drawings and 3D models for luxury hospitality projects. Crafted compelling presentation decks and documentation that effectively communicated design intent to clients.
Architect Intern
WATG & Wimberly Interiors
Mar 2015 – Jun 2015
Produced detailed CAD drawings and 3D models for luxury hospitality projects. Crafted compelling presentation decks and documentation that effectively communicated design intent to clients.
Education
Degree in Information Systems (Specialisation in Digital Innovation) National University of Singapore 2016 - 2020
Diploma in Architecture Singapore Polytechnic 2013 - 2016
GCE “O” Level Certificate Dunearn Secondary School 2009 - 2012
Degree in Information Systems (Specialisation in Digital Innovation) National University of Singapore 2016 - 2020
Diploma in Architecture Singapore Polytechnic 2013 - 2016
GCE “O” Level Certificate Dunearn Secondary School 2009 - 2012
Degree in Information Systems (Specialisation in Digital Innovation) National University of Singapore 2016 - 2020
Diploma in Architecture Singapore Polytechnic 2013 - 2016
GCE “O” Level Certificate Dunearn Secondary School 2009 - 2012
Certifications and awards
2025
AI Champions Bootcamp (SP)
2025
Web Analytics & SEO (NUS-ISS)
2025
2024
Insights That Matter (Studio Dojo)
2024
Design Facilitation (Studio Dojo)
2022
Advanced Google Analytics (Google Digital Academy)
2022
AWS Cloud Practitioner Essentials (Amazon Web Services)
2022
Awarded HDB Innovation Award for HDB Design System
2021
Service Design (NUS-ISS)
2021
Digital User Experience Design (NUS-ISS)
2021
User Application System Management (NUS-ISS)
2020
Statement of Attainment in Business Innovation (NUS-ISS)
2020
NICF - Innovation Bootcamp (SF) (NUS-ISS)
2020
CMMI Intermediate (NUS-ISS)
2019
Certificate of Participation - Internship Programme with MHA
2018
Team Leader Excellence Award in Brand and Marketing department under AIESEC in NUS
2013
Certificate of Commendation in the CUBE 2013 Competition
2012
2012 Edusave Scholarship for being top 10%
2012
Edusave Award for Achievement, Good Leadership and Service 2012
2009
Certificate of Credit in Australian Mathematics
